Heineken live video chat challenges F1 fans
Heineken invited Formula1 fans to chat to The Bachelor contestant Olena Khumala, via a video feed on a branded free-standing panel. Acting as a virtual doorwoman, she challenged them to prove that they had what it takes to win free tickets to the “Heineken Saturday” event at the F1 race.
The stand-out, live content proved to be a powerful tool in breaking the daily routine of over 75,000 pedestrians and engaging key audiences. The personal touch ensured a positive brand perception, recall and brand association.
700 direct winning interactions
12 VIP F1 passes won