The volunteering website Frivillig.no kitted out a digital bus shelter with a camera and dispenser. The bus shelter streamed an elderly gentleman who invited willing passers-by to stop for a coffee and a chat with him. If they agreed, the dispenser was activated and as the man started pouring a cup on the screen, coffee was dispensed into the cup in the shelter.
The innovative campaign was both heart-warming and fun, appealing heavily
to the emotional side of passers-by and putting a face to the cause. The live streaming gave a taste of what volunteering with the elderly would be like and showing potential volunteers how easy it is to make a real difference in
Unsurprisingly, the campaign gained significant traction on social media with impressive amount of engagements further boosting exposure.