Frivillig.no Live Stream bus shelter invites volunteers for a chat

Concept

 

The volunteering website Frivillig.no kitted out a digital bus shelter with a camera and dispenser. The bus shelter streamed an elderly gentleman who invited willing passers-by to stop for a coffee and a chat with him. If they agreed, the dispenser was activated and as the man started pouring a cup on the screen, coffee was dispensed into the cup in the shelter.

Impact

The innovative campaign was both heart-warming and fun, appealing heavily
to the emotional side of passers-by and putting a face to the cause. The live streaming gave a taste of what volunteering with the elderly would be like and showing potential volunteers how easy it is to make a real difference in
someone’s day.

 

Unsurprisingly, the campaign gained significant traction on social media with impressive amount of engagements further boosting exposure.

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Jan

Advertiser: Frivillig.no

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