It’s a #MyAustrianMoment experience

Concept

 

The Austrian Airlines experiential bus shelter campaign featured full wraps, stickers and special build roofs. A sweets dispenser displayed the number of interactions and brand ambassadors distributed gifts. Passers-by posted photos with the hashtag #MyAustrianMoment for a chance to win free flights. The metro domination campaign also featured special builds and branded loudspeaker announcements.

Outcome

 

Austrian Airlines succeeded in breaking people out of their repetitive commuter journey and providing a pleasant experience. Passers-by were engaged and stopped especially to join in with the activities. The brand displayed their key attribute which is personal care for their customers, reinforcing their positive brand image.

The campaign animation responded live to donations.

Jan

Advertiser: Austrian Airlines

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