Touch the bike handles to see a contextualised message on the screen
A network of Aviva branded furniture included 2 digital bus shelters customised with mirrors and full-sized touch-sensitive bike handles. Touching the bike handles prompted a funny contextual message to appear on the digital screen. A call-to-action invited people to share photos to win a year’s membership.
The bright and unusual customisation with bike handles caught the eye of pedestrians. People were intrigued to see what message would be displayed for them. 10 memberships were won. There were over 1200 interactions and over 1000 hires on the first day of the campaign alone. As a result, the campaign achieved a record 7% increase in Facebook likes.