Experience a virtual tour of the Bombay Sapphire distillery
A digital screen invited passengers to the experiential area with a showcase of Bombay Sapphire gin and a bar offering cocktails. Fans and discoverers of the brand could take a Bombay Virtual Reality tour of the distillery with Oculus Rift technology and learn more about the brand’s heritage.
Bombay Sapphire created a real and consistent brand experience for the premium airport audience. The campaign made the most of the passenger airport dwell time and the proximity placement. Bombay offered a relaxing atmosphere to sample their product and discover the brand in an entertaining way that increased brand recall. The result was a 66% sales uplift for the brand.