Diageo Augmented Reality bus shelter challenges to drink responsibly

Concept

 

Combining April Fool’s Day with a good cause, Diageo promoted drinking responsibly in a fun way. Diageo challenged evening revellers in Bogota to three fun tasks to demonstrate their healthy state. Brand ambassadors invited people to take part at a branded digital bus shelter equipped with Kinect Augmented Reality.

Impact

 

The bright, stand-out display and laughing participants partaking in silly challenges encouraged participation from passers-by. Over 90 winners received branded non-alcohol prizes from brand ambassadors dressed in funny costumes. There was a queue of people wanting to give it a go and many shared funny photos on social media.

90 winners

Jan

Advertiser: Diageo

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