Play the claw-machine game to win flights
The awareness campaign was designed to promote the new route from Hong Kong to Takamatsu, Japan. It featured a customised bus shelter with a claw-machine game and a showcase containing capsules. Participants activated the game by “liking” the HK Express Airways Facebook page. The capsules inside the game contained prizes ranging from coupons to free return flights to Takamtsu.
The unusual display caught attention of pedestrians. People became intrigued seeing other players take part and win. The engaging call-to-action and the prospect of winning encouraged participation and increased the brand’s exposure on social media.