A hidden Mercedes cyclist hologram promotes Active Blind Spot Assist technology

Concept

 

Mercedes use a simple technology consisting of a transparent plastic pyramid and projected video. The construction was placed between 2 OOH panels. The image of a cyclist was projected through the narrow end of the plastic pyramid. The result was a full colour, moving hologram of a cyclist.

Outcome

 

The eye-catching effect of the hologram was unmissable and the amazed passers-by did double takes. They were drawn to the panel that highlighted the dangers of the driver’s blind spot. Mercedes thus effectively promoted the new Active Blind Spot Assist feature of it’s latest E-Class model.

Jan

Advertiser: Mercedes-Benz

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